Pacific Creative » Tiger Woods http://pacificreative.com/pacificreative Sun, 09 May 2010 15:32:23 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Gatorade Drops Tiger Woods http://pacificreative.com/pacificreative/2009/12/04/gatorade-drops-tiger-woods-the-drink/ http://pacificreative.com/pacificreative/2009/12/04/gatorade-drops-tiger-woods-the-drink/#comments Fri, 04 Dec 2009 17:53:17 +0000 Adam http://pacificreative.com/pacificreative/?p=330 As a result of the fallout from the Tiger Woods accident and his stream of “transgressions” and affair accusations, the first major brand has decided to take steps to remove itself from Tiger. Gatorade has decided to pull its branded flavor from all stores, however Gatorade has said that this plan has been in the works for sometime now as they wanted more shelf space to release new products in 2010.

Gatorade reported has spent over $40 million in advertising fees to market the brand, however it has finished as one of the worst performing gatorade brands on today’s shelves.

What other major brands and endorsements will start to follow the same lead as Gatorade as we start to find out more information about Tiger Woods’ personal life?

]]> http://pacificreative.com/pacificreative/2009/12/04/gatorade-drops-tiger-woods-the-drink/feed/ 1