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After 23 years, Pepsi has finally decided to not advertise during the Superbowl and rather focus its advertising dollars online, while also launching a new program called the Pepsi Refresh Project. The company says that each of its brands has a “strategy and marketing platform that will be less about a singular event”
With the [...]
Posts Tagged ‘Superbowl’
Pepsi pulls itself out of the Superbowl
Posted by Patrick on January 17th, 2010
Posted in Business, Today's News 
Tags: FedEx, online advertising, Pepsi, Pepsi Refresh Project, Superbowl 
29 Comments »Reaching Your Audience Through Online Video
Posted by pacificreative on November 20th, 2009
Just wanted to share a great video interview that I came across from AJ Vernet of Digital Broadcasting Group and his prespective of online video, the role of advertisers and the eventual shift of content and programming to online.
With the expanded presence and video capabilities of the iPhone, Google Android and Blackberry, it will be [...]
Posted in Today's News Tags: advertising, AJ Vernet, audience, Blackberry, Google Andorid, iPhone, Online Video, Superbowl, WebProNews 1 Comment »
