This campaign was very unique and innovative in that Infiniti worked with Movoxx who used SMS alerts to promote the launch of Infiniti G convertible in addition to creating WAP Landing pages. Consumers that clicked on the Infinity link within the SMS could enter the “Own the Sky” contest, by typing in their mobile number and email address for the chance to win a Bose SoundDock system. In addition to brand engagement and generating awareness of the G Convertible product launch, Infiniti wanted to help consumers find their local Infiniti dealership in a convenient, unique way, with the ultimate goal of encouraging consumers to take a test drive and, hopefully, buy a car.

MoVoxx intelligently serves ads into mobile content that reaches over 25 million unique mobile users every month. Proprietary mobile analytics and optimization systems allow MoVoxx to deliver superior post-click conversion rates – true ROI drivers.

Founded in 2006, MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital.