Pacific Creative » Moodagent http://pacificreative.com/pacificreative Sun, 09 May 2010 15:32:23 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Moods & Targeted Advertising: Will it work? http://pacificreative.com/pacificreative/2010/03/27/moods-targeted-advertising-will-it-work/ http://pacificreative.com/pacificreative/2010/03/27/moods-targeted-advertising-will-it-work/#comments Sat, 27 Mar 2010 16:00:07 +0000 Patrick http://pacificreative.com/pacificreative/?p=365 This morning in the LA Times, I came across an interesting article about a company called Moodagent and the future role that advertisers will have with its iPhone application

How will advertisers change their message and product offerings given a consumers mood? Will geo-targeting a certain demographic based on certain moods eventually change the advertising landscape as companies and products start to develop a repertoire between the consumer and brand that will eventually lead to a long-lasting relationship?

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