Gatorade Drops Tiger Woods
December 9, 2009 by pacificreative
Filed under Business, Marketing, Today's News
As a result of the fallout from the Tiger Woods accident and his stream of “transgressions” and affair accusations, the first major brand has decided to take steps to remove itself from Tiger. Gatorade has decided to pull its 
branded flavor from all stores, however Gatorade has said that this plan has been in the works for sometime now as they wanted more shelf space to release new products in 2010.
Gatorade reported has spent over $40 million in advertising fees to market the brand, however it has finished as one of the worst performing gatorade brands on today’s shelves.
What other major brands and endorsements will start to follow the same lead as Gatorade as we start to find out more information about Tiger Woods’ personal life?
