It is interesting to note that from the article and as expected a majority of those sending text messages in the US are teens even though 61% of adults are now expected to be using text messaging. As noted in the article much of these text messages are private conversations, so it will be interesting to see how will mobile marketing companies continue to target this current and future market and what role will advertisers ultimately play? How will private text conversations among teens translate into monetization and increase revenues for companies involve in the text message/mobile business landscape. Furthermore, Google’s purchase of AdMob will only continue to harvest the interest in this industry.

How many text messages will be sent by Americans in Dec 2009? 250 Billion?

With the expanded presence and video capabilities of the iPhone, Google Android and Blackberry, it will be interesting to see how many brands/advertisers decide to invest more money in online advertising.

While a 30 second Superbowl spot still costs $3.5 million, how many advertisers will now want to do away with the 30 second ad and start thinking outside of the box with exciting video content that is actively engaging consumers and eventually will help lead to increase sales of a product?