http://pacificreative.com/pacificreative web 2.0 blog about marketing, mobile, social media Wed, 27 Jan 2010 17:00:07 +0000 http://backend.userland.com/rss092 en This morning in the LA Times, I came across an interesting article about a company called Moodagent and the future role that advertisers will have with its iPhone application How will advertisers change their message and product offerings given a consumers mood? Will geo-targeting a certain demographic based on certain moods ... http://pacificreative.com/pacificreative/2010/01/27/moods-targeted-advertising-will-it-work/ Americans have used there mobile phones to now contribute thus far $9 million to the relief efforts in Haiti. I think this is an amazing in the way that technology has allowed me to contribute to a crisis and immediately. It is interesting to note that in 2009 via mobile phones, ... http://pacificreative.com/pacificreative/2010/01/16/the-haiti-crisis-mobile-helping-the-cause/ After 23 years, Pepsi has finally decided to not advertise during the Superbowl and rather focus its advertising dollars online, while also launching a new program called the Pepsi Refresh Project. The company says that each of its brands has a “strategy and marketing platform that will be less ... http://pacificreative.com/pacificreative/2009/12/17/pepsi-pulls-itself-out-of-the-superbowl/ This morning in the Los Angeles Times there is a great article on how text messaging in the United States is taking off and is even stating that Americans have gone text crazy. For examples in Dec 2007 Americans sent 48 billion text messages in that one month and ... http://pacificreative.com/pacificreative/2009/12/16/americans-increase-use-of-text-messaging/ As a result of the fallout from the Tiger Woods accident and his stream of "transgressions" and affair accusations, the first major brand has decided to take steps to remove itself from Tiger. Gatorade has decided to pull its branded flavor from all stores, however Gatorade has said that ... http://pacificreative.com/pacificreative/2009/12/09/gatorade-drops-tiger-woods-the-drink/ Here is a campaign titled Own the Sky from Movoxx for their client, Infiniti, that is currently an OMMA award finalist in the Best Integration Cross Platform category. This campaign was very unique and innovative in that Infiniti worked with Movoxx who used SMS alerts to promote the ... http://pacificreative.com/pacificreative/2009/12/07/infiniti-sms-ads-drive-multichannel-convertible-campaign/ Just wanted to share a great video interview that I came across from AJ Vernet of Digital Broadcasting Group and his prespective of online video, the role of advertisers and the eventual shift of content and programming to online. With the expanded presence and video capabilities of the iPhone, Google Android ... http://pacificreative.com/pacificreative/2009/12/03/reaching-your-audience-through-online-video/ As you remember from the first article on social gaming along with the impact that it will have in 2009 and in the future, I introduced one of the major player, . Well, Zygna and social gaming is back now in the spotlight as they are featured in the November 30th ... http://pacificreative.com/pacificreative/2009/12/01/revisited-zygna-social-gaming/ Today I came across a great article today from Richard Branson, Chairman of Virgin Group, on his top 20 business insights, life experiences and inspirational quotes that he has enjoyed and would like to share with those who want to succeed in business. My favorite one is #4: "'Business opportunities are like ... http://pacificreative.com/pacificreative/2009/11/30/business-insights-from-sir-richard-branson/ Here is a video, which I came across while take a social media marketing class at UCLA. This has great introductions and examples to the world of social media. httpv://www.youtube.com/watch?v=MpIOClX1jPE Please share with me your thoughts! http://pacificreative.com/pacificreative/2009/11/25/great-introduction-to-the-world-of-social-media/ If 2007 was considered the year of social networking then 2009 and now 2010 must be the year of social gaming. The ever increasing worldwide popularity of Apple’s iPhone and mobile functionality of Facebook along with the release of the Google Android has allowed consumers to instantly use their mobile ... http://pacificreative.com/pacificreative/2009/11/20/2009%e2%80%a6the-year-of-social-gaming/