Reaching Your Audience Through Online Video

Just wanted to share a great video interview that I came across from AJ Vernet of Digital Broadcasting Group and his prespective of online video, the role of advertisers and the eventual shift of content and programming to online.

With the expanded presence and video capabilities of the iPhone, Google Android and Blackberry, it will be interesting to see how many brands/advertisers decide to invest more money in online advertising.

While a 30 second Superbowl spot still costs $3.5 million, how many advertisers will now want to do away with the 30 second ad and start thinking outside of the box with exciting video content that is actively engaging consumers and eventually will help lead to increase sales of a product?