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ESPN once again has scored big for rights to Barclay’s Premership in the UK. After winning the broadcast rights to the Premiership last July in which they paid £90m to show 46 league matches across its networks in the United States, ESPN has now won the mobile rights to the Premiership in the UK [...]
Archive for the ‘Today's News’ Category
ESPN Scores Big Again…Wins Mobile Right to Barclay’s Premiership in the UK
Posted by Patrick on April 6th, 2010
Moods & Targeted Advertising: Will it work?
Posted by Patrick on March 27th, 2010
This morning in the LA Times, I came across an interesting article about a company called Moodagent and the future role that advertisers will have with its iPhone application
How will advertisers change their message and product offerings given a consumers mood? Will geo-targeting a certain demographic based on certain moods eventually change the advertising landscape [...]
Posted in Business, Mobile, Today's News 
Tags: Apple, iPhone, LA Times, Moodagent, music 
3 Comments »The Haiti Crisis: Mobile Helping the Cause
Posted by Alec on February 16th, 2010
Americans have used there mobile phones to now contribute thus far $9 million to the relief efforts in Haiti.
I think this is an amazing in the way that technology has allowed me to contribute to a crisis and immediately. It is interesting to note that in 2009 via mobile phones, there was a total of [...]
Pepsi pulls itself out of the Superbowl
Posted by Patrick on January 17th, 2010
After 23 years, Pepsi has finally decided to not advertise during the Superbowl and rather focus its advertising dollars online, while also launching a new program called the Pepsi Refresh Project. The company says that each of its brands has a “strategy and marketing platform that will be less about a singular event”
With the [...]
Posted in Business, Today's News Tags: FedEx, online advertising, Pepsi, Pepsi Refresh Project, Superbowl 29 Comments »Americans increase use of text messaging
Posted by Alec on December 16th, 2009
This morning in the Los Angeles Times there is a great article on how text messaging in the United States is taking off and is even stating that Americans have gone text crazy. For examples in Dec 2007 Americans sent 48 billion text messages in that one month and in Dec 2008 that number [...]
Posted in Mobile, Today's News Tags: AdMob, advertising, google, LA Times, Mobile, text messages, United States 445 Comments »Infiniti Own the Sky Campaign: SMS Mobile Marketing
Posted by Alec on December 12th, 2009
Here is a campaign titled Own the Sky from Movoxx for their client, Infiniti, that is currently an OMMA award finalist in the Best Integration Cross Platform category.
This campaign was very unique and innovative in that Infiniti worked with Movoxx who used SMS alerts to promote the launch of Infiniti G convertible [...]
Posted in Mobile, Today's News Tags: G Convertible, Infiniti, mobile marketing, Movoxx, OMMA, Own the Sky, SMS, WAP 1 Comment »Gatorade Drops Tiger Woods
Posted by Adam on December 4th, 2009
As a result of the fallout from the Tiger Woods accident and his stream of “transgressions” and affair accusations, the first major brand has decided to take steps to remove itself from Tiger. Gatorade has decided to pull its branded flavor from all stores, however Gatorade has said that this plan has been in [...]
Posted in Business, Today's News Tags: Gatorade, Gatorade Tiger, PepsiCo, Tiger Woods, transgressions 1 Comment »Reaching Your Audience Through Online Video
Posted by pacificreative on November 20th, 2009
Just wanted to share a great video interview that I came across from AJ Vernet of Digital Broadcasting Group and his prespective of online video, the role of advertisers and the eventual shift of content and programming to online.
With the expanded presence and video capabilities of the iPhone, Google Android and Blackberry, it will be [...]
Posted in Today's News Tags: advertising, AJ Vernet, audience, Blackberry, Google Andorid, iPhone, Online Video, Superbowl, WebProNews 1 Comment »Revisited: Zygna & Social Gaming
Posted by Patrick on November 9th, 2009
As you remember from the first article on social gaming along with the impact that it will have in 2009 and in the future, I introduced one of the major player, .
Well, Zygna and social gaming is back now in the spotlight as they are featured in the November 30th issue of Time magazine with [...]
Posted in Gaming, Social Media, Today's News Tags: ads, game points, internet, Mark Pincus, product come-on's, Social Gaming, virtual goods, Zygna Comments OffBusiness Insights from Sir Richard Branson
Posted by Adam on October 31st, 2009
Today I came across a great article today from Richard Branson, Chairman of Virgin Group, on his top 20 business insights, life experiences and inspirational quotes that he has enjoyed and would like to share with those who want to succeed in business.
My favorite one is #4:
“‘Business opportunities are like buses, there’s always another one [...]
Posted in Business, Tech, Today's News Tags: Business, chairman, Richard Branson, Virgin Group Comments OffGreat Introduction: To The World of Social Media
Posted by pacificreative on October 19th, 2009
Here is a video, which I came across while take a social media marketing class at UCLA. This has great introductions and examples to the world of social media.
httpv://www.youtube.com/watch?v=MpIOClX1jPE
Please share with me your thoughts!
2009: The Year of Social Gaming
Posted by Patrick on October 5th, 2009
If 2007 was considered the year of social networking then 2009 and now 2010 must be the year of social gaming. The ever increasing worldwide popularity of Apple’s iPhone and mobile functionality of Facebook along with the release of the Google Android has allowed consumers to instantly use their mobile platforms to download games and [...]
Posted in Business, Mobile, Social Media, Tech, Today's News Tags: Apple, Electronic Arts, facebook, Farmville, google, Google Android, iPhone, PetSociety, Playfish, Restaurant City, RockYou, Social Gaming, Social Networks, Zynga Comments Off
