ESPN once again has scored big for rights to Barclay’s Premership in the UK. After winning the broadcast rights to the Premiership last July in which they paid £90m to show 46 league matches across its networks in the United States, ESPN has now won the mobile rights to the Premiership in the UK [...]
Archive for the ‘Mobile’ Category
Moods & Targeted Advertising: Will it work?
Posted by Patrick on March 27th, 2010
This morning in the LA Times, I came across an interesting article about a company called Moodagent and the future role that advertisers will have with its iPhone application
How will advertisers change their message and product offerings given a consumers mood? Will geo-targeting a certain demographic based on certain moods eventually change the advertising landscape [...]
Infiniti Own the Sky Campaign: SMS Mobile Marketing
Posted by Alec on December 12th, 2009
Here is a campaign titled Own the Sky from Movoxx for their client, Infiniti, that is currently an OMMA award finalist in the Best Integration Cross Platform category.
This campaign was very unique and innovative in that Infiniti worked with Movoxx who used SMS alerts to promote the launch of Infiniti G convertible [...]
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