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ESPN once again has scored big for rights to Barclay’s Premership in the UK. After winning the broadcast rights to the Premiership last July in which they paid £90m to show 46 league matches across its networks in the United States, ESPN has now won the mobile rights to the Premiership in the UK [...]
Archive for the ‘Mobile’ Category
ESPN Scores Big Again…Wins Mobile Right to Barclay’s Premiership in the UK
Posted by Patrick on April 6th, 2010
Moods & Targeted Advertising: Will it work?
Posted by Patrick on March 27th, 2010
This morning in the LA Times, I came across an interesting article about a company called Moodagent and the future role that advertisers will have with its iPhone application
How will advertisers change their message and product offerings given a consumers mood? Will geo-targeting a certain demographic based on certain moods eventually change the advertising landscape [...]
Posted in Business, Mobile, Today's News 
Tags: Apple, iPhone, LA Times, Moodagent, music 
3 Comments »The Haiti Crisis: Mobile Helping the Cause
Posted by Alec on February 16th, 2010
Americans have used there mobile phones to now contribute thus far $9 million to the relief efforts in Haiti.
I think this is an amazing in the way that technology has allowed me to contribute to a crisis and immediately. It is interesting to note that in 2009 via mobile phones, there was a total of [...]
Americans increase use of text messaging
Posted by Alec on December 16th, 2009
This morning in the Los Angeles Times there is a great article on how text messaging in the United States is taking off and is even stating that Americans have gone text crazy. For examples in Dec 2007 Americans sent 48 billion text messages in that one month and in Dec 2008 that number [...]
Posted in Mobile, Today's News Tags: AdMob, advertising, google, LA Times, Mobile, text messages, United States 445 Comments »Infiniti Own the Sky Campaign: SMS Mobile Marketing
Posted by Alec on December 12th, 2009
Here is a campaign titled Own the Sky from Movoxx for their client, Infiniti, that is currently an OMMA award finalist in the Best Integration Cross Platform category.
This campaign was very unique and innovative in that Infiniti worked with Movoxx who used SMS alerts to promote the launch of Infiniti G convertible [...]
Posted in Mobile, Today's News Tags: G Convertible, Infiniti, mobile marketing, Movoxx, OMMA, Own the Sky, SMS, WAP 1 Comment »2009: The Year of Social Gaming
Posted by Patrick on October 5th, 2009
If 2007 was considered the year of social networking then 2009 and now 2010 must be the year of social gaming. The ever increasing worldwide popularity of Apple’s iPhone and mobile functionality of Facebook along with the release of the Google Android has allowed consumers to instantly use their mobile platforms to download games and [...]
Posted in Business, Mobile, Social Media, Tech, Today's News Tags: Apple, Electronic Arts, facebook, Farmville, google, Google Android, iPhone, PetSociety, Playfish, Restaurant City, RockYou, Social Gaming, Social Networks, Zynga Comments Off
