Gatorade Drops Tiger Woods
December 9, 2009 by pacificreative
Filed under Business, Marketing, Today's News
As a result of the fallout from the Tiger Woods accident and his stream of “transgressions” and affair accusations, the first major brand has decided to take steps to remove itself from Tiger. Gatorade has decided to pull its 
branded flavor from all stores, however Gatorade has said that this plan has been in the works for sometime now as they wanted more shelf space to release new products in 2010.
Gatorade reported has spent over $40 million in advertising fees to market the brand, however it has finished as one of the worst performing gatorade brands on today’s shelves.
What other major brands and endorsements will start to follow the same lead as Gatorade as we start to find out more information about Tiger Woods’ personal life?
2009: The Year of Social Gaming
November 20, 2009 by pacificreative
Filed under Business, Marketing, Mobile, Social Media, Tech, Today's News
If 2007 was considered the year of social networking then 2009 and now 2010 must be the year of social gaming. The ever increasing worldwide popularity of Apple’s iPhone and mobile functionality of Facebook along with the release of the Google Android has allowed consumers to instantly use their mobile platforms to download games and interact with many of millions of worldwide gamers on the go, which shows an explosive growth towards social networks and games on those platforms. 
Facebook has played a major role in the increased presence of social gaming where it has made games a popular category and as of today, the top 10 facebook games has accounted for over 260 million active monthly users including such games as Farmville, Mafia Wars, Pet Society and RestaurantCity.
Within the past 24 hours, two of the leading social gaming companies and Facebook application developers, Zynga and RockYou have received additional rounds of financing and this comes off the big news last week when Electronic Arts (ERTS) acquired social gaming company, Playfish for $300 million. The $375 million that was used to acquire and further finance these social gaming companies shows a shift between traditional console gaming towards social and digital gaming. Read more
