RSS Feed
Twitter
This morning in the LA Times, I came across an interesting article about a company called Moodagent and the future role that advertisers will have with its iPhone application
How will advertisers change their message and product offerings given a consumers mood? Will geo-targeting a certain demographic based on certain moods eventually change the advertising landscape [...]
Archive for the ‘Business’ Category
Moods & Targeted Advertising: Will it work?
Posted by Patrick on March 27th, 2010
Posted in Business, Mobile, Today's News 
Tags: Apple, iPhone, LA Times, Moodagent, music 
3 Comments »Pepsi pulls itself out of the Superbowl
Posted by Patrick on January 17th, 2010
After 23 years, Pepsi has finally decided to not advertise during the Superbowl and rather focus its advertising dollars online, while also launching a new program called the Pepsi Refresh Project. The company says that each of its brands has a “strategy and marketing platform that will be less about a singular event”
With the [...]
Posted in Business, Today's News Tags: FedEx, online advertising, Pepsi, Pepsi Refresh Project, Superbowl 29 Comments »Gatorade Drops Tiger Woods
Posted by Adam on December 4th, 2009
As a result of the fallout from the Tiger Woods accident and his stream of “transgressions” and affair accusations, the first major brand has decided to take steps to remove itself from Tiger. Gatorade has decided to pull its branded flavor from all stores, however Gatorade has said that this plan has been in [...]
Posted in Business, Today's News Tags: Gatorade, Gatorade Tiger, PepsiCo, Tiger Woods, transgressions 1 Comment »Business Insights from Sir Richard Branson
Posted by Adam on October 31st, 2009
Today I came across a great article today from Richard Branson, Chairman of Virgin Group, on his top 20 business insights, life experiences and inspirational quotes that he has enjoyed and would like to share with those who want to succeed in business.
My favorite one is #4:
“‘Business opportunities are like buses, there’s always another one [...]
Posted in Business, Tech, Today's News Tags: Business, chairman, Richard Branson, Virgin Group Comments Off2009: The Year of Social Gaming
Posted by Patrick on October 5th, 2009
If 2007 was considered the year of social networking then 2009 and now 2010 must be the year of social gaming. The ever increasing worldwide popularity of Apple’s iPhone and mobile functionality of Facebook along with the release of the Google Android has allowed consumers to instantly use their mobile platforms to download games and [...]
Posted in Business, Mobile, Social Media, Tech, Today's News Tags: Apple, Electronic Arts, facebook, Farmville, google, Google Android, iPhone, PetSociety, Playfish, Restaurant City, RockYou, Social Gaming, Social Networks, Zynga Comments Off
