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This morning in the Los Angeles Times there is a great article on how text messaging in the United States is taking off and is even stating that Americans have gone text crazy. For examples in Dec 2007 Americans sent 48 billion text messages in that one month and in Dec 2008 that number [...]
Archive for December, 2009
Americans increase use of text messaging
Posted by Alec on December 16th, 2009
Posted in Mobile, Today's News 
Tags: AdMob, advertising, google, LA Times, Mobile, text messages, United States 
445 Comments »Infiniti Own the Sky Campaign: SMS Mobile Marketing
Posted by Alec on December 12th, 2009
Here is a campaign titled Own the Sky from Movoxx for their client, Infiniti, that is currently an OMMA award finalist in the Best Integration Cross Platform category.
This campaign was very unique and innovative in that Infiniti worked with Movoxx who used SMS alerts to promote the launch of Infiniti G convertible [...]
Posted in Mobile, Today's News Tags: G Convertible, Infiniti, mobile marketing, Movoxx, OMMA, Own the Sky, SMS, WAP 1 Comment »Gatorade Drops Tiger Woods
Posted by Adam on December 4th, 2009
As a result of the fallout from the Tiger Woods accident and his stream of “transgressions” and affair accusations, the first major brand has decided to take steps to remove itself from Tiger. Gatorade has decided to pull its branded flavor from all stores, however Gatorade has said that this plan has been in [...]
Posted in Business, Today's News Tags: Gatorade, Gatorade Tiger, PepsiCo, Tiger Woods, transgressions 1 Comment »
